Designer Logos Might Really Improve Your Life


“Carrying a $10,000 Birkin bag by Hermès will make you the envy of your friends. It could also help you snag a higher salary and better job recommendations.

Rob Nelissen and Marijn Meijers, social psychologists at Tilburg University in the Netherlands, conducted a series of experiments to test whether designer labels affect how we perceive people. In one experiment, participants rated strangers wearing Lacoste or Tommy Hilfiger polo shirts as wealthier and higher status than people wearing unbranded polos. In another, strangers were more likely to donate to charity if the person collecting donations wore a sweater with a designer logo.

The research, which will be published in the forthcoming issue of Evolution and Human Behavior, suggests that fashion impacts our earning potential, too. Nelissen and Meijers showed volunteers one of two videos of the same man being interviewed for a job. In one video his shirt featured a logo and in the other it didn’t. Volunteers rated him more suitable for the position, and suggested he earn 9% more, when a conspicuous logo was present.”

As shallow as it sounds, I believe this is true.  But to go along with the designer handbags and clothing, you must also be neatly groomed and well (or at least decently) mannered.  So now not only would you earn more if you were good looking, (a whole 4-5%!), but you can dress the part as well. If you were a hiring manager, who would you rather higher – if two candidates had the same educational and professional background, would you rather hire Candidate A, who looks like they have a bit more style, perhaps making them more savvy and relatable to the client, or the one who doesn’t look like they have any money whatsoever?  I’ve always heard the phrase “If you look like money, it will follow”, and have seen it proven time and time again in many scenarios.  So ladies, purchasing that designer bag may also be an investment in your future, not just your fashion sense!


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